Privacy Policy

Palm Beach Atlantic University is committed to respecting users of PBA’s websites. For that purpose, this policy has been adopted to address the collection and use of information from PBA’s websites. In order to maintain effective privacy practices, PBA retains the right to update this policy without notice.

Information Gathering

PBA collects two types of information from users: (1) Information provided by the user in order to receive requested information and/or services, and (2) Information anonymously collected upon a user’s visit to PBA’s websites.

Information Provided by the User

Users may provide PBA with non-personally and personally identifiable information in order to utilize certain services and retrieve information. Such instances may not be noticeable to the user and include, but are not limited to: filling out surveys, purchasing goods and services, submitting tests, registering for courses, and submitting certain online forms.

Should the user choose to provide PBA with any personal information, PBA will use such information only to conduct official university business and will disclose it only when such disclosure may be appropriate to comply with applicable law, to enforce PBA’s Web Legal Policies, or to protect the rights, property or the safety of visitors to PBA’s websites, the university community or the public. PBA does not sell, trade, or rent users’ personal information to others.

PBA maintains information collection procedures that comply with The Child Online Privacy Protection Act of 1998. If you believe that PBA has collected personally identifiable information about your child, please contact PBA immediately online or at 888-468-6722 so that if such information has been collected, PBA can take appropriate action.

Anonymously Collected Information

When a user visits one of PBA’s websites, some information such as the visitor’s Internet protocol (IP) address, Internet service provider, operating system, the site from which the visitor arrived, the time and date of the user’s visit, and demographic and interest data of users may be collected automatically by PBA and third party vendors as part of the software operation of the website. This intake of information is not personally identifiable. PBA uses this information solely for internal purposes, such as, to see what pages are most frequently visited, in order to improve the site. Additionally, PBA is currently using Google’s Universal Analytics, a web metrics service, to collect certain information automatically upon a user’s visit. For more information regarding Universal Analytics, see Google’s privacy policy.

Distribution of Collected Information

In certain instances, in order to provide information and services, or as required by law, PBA may disseminate non-personally and personally identifiable information to third parties and officials/departments within PBA. In these instances, the information provided to the third-party or PBA entity shall be limited to the extent necessary to provide the user-requested information and/or services, or as required by applicable law enforcement agencies.

Third Party Websites and Content

PBA websites may contain links to other websites owned by third parties as a convenience to the user. If a user decides to use these links, he or she will leave the PBA website. PBA is not responsible for the privacy practices or the content of such websites, and does not make any representations or endorsements about them. If a user decides to leave the website and access any third party site, it will be at the user’s own risk, and users should be aware that PBA’s policies will no longer govern. Users should review the applicable terms and policies, including privacy and data gathering practices, of any site to which the user navigates away from PBA’s websites.

Technologies We and our Third Party Advertising Services Use

PBA uses tools such as Google AdWords and Google Display to remarket to individuals who visit program pages or other web pages relevant to our users.  We, and our third party vendors, use pixel tags, small strings of code that provide a method for delivering a graphic image on a web page, to obtain information about the computer being used to view a webpage, including the time spent on the site, the user’s operating system and browser type, demographic data, and similar information.

PBA’s websites make use of “cookies,” which are small text files placed on the user’s computer to keep track of information about the user’s browsing on this site. The utilization of cookies allows PBA to enhance a user’s experience by allowing PBA to create tailored web applications. A user’s decision to set his or her web browser to accept or disable cookies is a personal choice. However, some of PBA’s websites may not function properly if cookies are disabled.

Pixel tags and cookies may be used by PBA and our third party vendors to show advertisements on non-PBA websites and digital properties based on a user’s prior visits to PBA websites. PBA and third party vendors may also use pixel tags and cookies to collect demographic data on website users through Google advertising features, including demographic and interest reports, in order to serve users more appropriate advertising and to assess the effectiveness of advertising. Visitors who would like to opt out of these Google advertising features may do so with one of Google’s currently available opt-outs for the web.

The User’s Personal Account

Any user that chooses to use PBA’s websites is responsible for maintaining the confidentiality of his or her account and password, if any, and for restricting access to his or her computer, and agrees to accept responsibility for all activities that occur under his or her account or password. The user agrees that any billing and registration information provided on the websites will be accurate and complete.

Security

While the security of users’ personal information is of the utmost importance to PBA, PBA cannot guarantee the security of any information the user chooses to disclose online. Any information the user chooses to disclose to PBA is done at his or her own risk.

Policies

Additional University policies may be found at http://www.pba.edu/index.cfm?fuseaction=pages.legal-information.

Contact

If you have any questions regarding this policy or PBA’s websites generally, please contact us online or call 888-468-6722.

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